Beauty Online 2001 — San Francisco, CA
One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:
- Email marketing
- Viral marketing
- Link building
- Search engine optimization
- Pay-for-performance advertising (i.e. an affiliate program)
- Content distribution
Filed under: Ecommerce Email Marketing Seminars SEO
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E-mail is one of the most important and effective tools in an Internet marketing campaign, but it will only work if it’s done right. And doing it right isn’t easy–e-mail marketing can yield spectacular successes, but companies must be extremely careful about how they do it.
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eFoodservice — Chicago, IL
Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:
- Create a site that is easy to navigate and compelling to the customer
- Market through direct email response
- Acquire the proper lists of names
- Put together a permission based email marketing plan
- Survey users to see what’s right and what’s wrong with your site
- Increase response rates
- Decide what kind of manpower you need to create a full time website
- 24 hour, 7 days a week work force vs. outsourcing
Filed under: Email Marketing Seminars Web Development Web Marketing
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Value-Added Marketing on the Internet — San Francisco, CA
An often overlooked marketing opportunity on the Internet is Usenet and email. There are over 10,000 newsgroups, each one on a distinctly different topic. In addition, there are many thousands more discussion groups conducted over email. At the most basic level, businesses need to be aware of where their company, products, services, or competitors are currently or might in the future be discussed, and how they can conduct business effectively in these discussion groups.
A company can create newsgroups, moderate them, archive them on their Web site, and write FAQs for them. Being “first to market” with such services could provide you a great deal of visibility to your target audience, and best of all, will practically “lock out” your competitors. In this non-technical, information-packed session, you will learn about:
- Discussion groups: on email “listservs”, Usenet newsgroups, and the Web
- Setting up a Usenet newsgroup
- Moderated vs. unmoderated discussion groups
- Driving traffic into your Web site with discussion group archives
- The benefits of writing a Usenet FAQ (Frequently Asked Questions)
- Email newsletters/announcements
- Personal Notification Services
Filed under: Email Marketing Seminars Web Marketing
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